Boosting Revenue Through Resell Opportunities
Looking for ways to turn your data into valuable resell opportunities?
Use tools in your Blueprint OMS system to quickly convert database information into additional revenue opportunities and improve your patient follow-up. By combining the Hearing Aid Aging report with a customized marketing campaign, you can pinpoint which patients are due for a device upgrade and market to them accordingly.
First, retrieve the HA Aging report from the list of reports.
Running the HA Aging report from the Tools > Reports menu will allow you to see how many patients are due for a hearing aid upgrade and potential revenue numbers based on the average selling price for hearing aids in your practice.
This report shows a clinic with over 500 patients with hearing aids between four and eight years old. Based on the details from the report, head over to the marketing module to put together a mailing campaign to market to your patients with aging devices.
Then, run a marketing campaign to generate a list of patients.
By clicking on the marketing module, creating a new campaign and using the Last Aid Purchased marketing filter, a list of patients can be generated and used for printing labels, envelopes or creating a mail merge directly in Blueprint OMS. Another option is to export the list to Excel for sending to your mailing house or email marketing service.
In the walk-through video below, the Last Aid Purchased marketing filter is used to give a list of all patients with active hearing aids that are between 4-8 years old.
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